Far-flung areas court Super Bowl spending
Downtown will be the focal point of Super Bowl XLVI, but communities from Zionsville to Columbus are aggressively pursuing some of the money visitors are expected to shower on the region.
View ArticleGet ready for a week unlike any Indianapolis has seen
Prepare to have fun. The festivities begin soon.
View ArticleThrong of volunteers involved in staging Super Bowl
The city’s biggest event of the year will be run almost entirely by an army of volunteers. Some 8,000 volunteers are helping to execute the preparations for the Super Bowl, which is expected to draw...
View ArticleDowntown businesses make adjustments for Super Bowl weekend
Downtown businesses that are not in tourist-dependent industries are girding for Super Bowl weekend, hoping their spot in the big game’s storm shadow brings only a light dusting of logistical,...
View ArticleFirms of all kinds hope to benefit from Super Bowl spending
While many of the local companies scoring a Super Bowl windfall predictably will be hotels, restaurants and retail outlets, there will be a cadre of more unlikely winners from one of the world’s...
View Article$28M didn't get Super Bowl donors many perks
Indianapolis Super Bowl organizers raised $28 million from 131 mostly corporate donors to put on the NFL’s showcase event by simply asking—and promising almost nothing in return.
View ArticleNFL decides to add 5,000 tickets to Super Bowl mix
NFL officials on Monday said they plan to expand Lucas Oil Stadium's capacity to 68,000 during the Feb. 5 event in Indianapolis. Capacity for Colts games is typically 63,000.
View ArticleWith Super Bowl, city seeks to distinguish itself
Like every host city, Indianapolis has tried to stand out with unusual features for the 10-day party it's hosting for the nation. But will any of those things become standard parts of future Super Bowl...
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VIDEO: Quick trip down the zipline
IBJ gets an advance preview of Super Bowl Village's zipline experience, which will lose money for the host committee over 10 days in the name of ramping up overall buzz.
View ArticleCity leaders determined to use global spotlight to build cachet
City leaders are working feverishly to maximize Indianapolis' week in the Super Bowl spotlight, hoping to brand the Circle City in the minds of convention and leisure travelers as a place to return and...
View ArticleFestivities draw record crowds downtown
Super Bowl Village’s opening weekend met local organizers’ expectations—and then some—drawing more than 205,000 visitors from Friday through Sunday.
View ArticleFans' first Super Bowl media day a hot ticket
Media day has long been a major attraction at the Super Bowl, and this year for the first time, fans—many from the Indianapolis area—were allowed to experience the carnival atmosphere first-hand.
View ArticleSuper Bowl events put spotlight on IndyCar
Fans and media outlets have flocked to NFL-themed IndyCars and Indianapolis Motor Speedway this week, giving the open-wheel series and its biggest race millions of dollars worth of exposure at a...
View ArticleRetailer Lids strives for Super Bowl dominance
Lids Sports Group is emerging as an early Super Bowl winner among local businesses after betting big that souvenir sales would shine.
View ArticleESPN pleased with Pan Am Plaza broadcast decision
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
View ArticleLanding another Super Bowl might not be such a long shot after all
Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL...
View ArticleSuper Bowl payoff substantial, but may fall short of hype
There’s no doubt the Super Bowl crowds showered Indianapolis with cash all week. The question is, how much of it will stick after the big game is over? And how much will it mean to Indianapolis’ economy?
View ArticleLucas Oil gets brand boost from Super Bowl venue
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
View ArticleSuper Bowl XLVI: hometown affair without hometown team
Indianapolis-specific Super Bowl gear is outselling souvenirs commemorating the teams actually playing in the game, reflecting Hoosiers' enthusiasm for this year's festivities.
View ArticleStadium operations run smoothly in first Super Bowl
Lucas Oil Stadium was the first NFL venue designed and built specifically to host the Super Bowl, and early reviews from its big test on Sunday were encouraging.
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